1. Price. One of the biggest advantages of buying wholesale fashion brooch online is the deep discounts. You can often find pieces that are 50 percent off the retail prices. This can allow you to purchase a larger piece of jewelry than you'd be able to afford at a standard jewelry store. Online stores typically don't have as much overhead as the brick-and-mortar stores, so they can often sell the same quality for much lower prices.

2. Convenience. When you are shopping for jewelry online, you can easily find pieces that meet your specific quality standards. For example, if you are looking for a princess cut, 2 carat yellow diamond with a clarity rating between VVS1 and VS1, you can find exactly that. You don't have to go from store to store or have the piece special ordered.

3. Comparison shopping is a snap when you buy jewelry online. You can look at several different stores at once to see what each is charging for a similar piece of jewelry. In some cases, you may be able to find the exact same pieces sold for different prices at different stores. Each item is described in great detail, which really allows you to compare apples to apples. At offline jewelry stores, the price tags are often very small and there is virtually no supplementary information provided unless you ask.

4. No high pressure sales people. For many people, this is the biggest advantage to shopping online. Many jewelry store salespeople are trained to psychologically get you to spend more than you had intended to. Online, there is no pressure. You can look at pieces to your heart's content and be able to make a decision in your own time frame.

Before you start shopping for your jewelry online, make sure to familiarize yourself with the industry standards for quality. You'll make better choices as a shopper if you know how jewelers rate gold and other fine jewelry components. For example, diamonds are rated in four different evaluative categories, called the "Four C's." If you understand what these categories are, you'll be able to interpret the codes that a jeweler uses in their online listing. The leading cheap fashion jewelry stores have numerous articles to help educate potential costumers.

You should also know the exact size of jewelry you are looking for before you purchase online. For example, you should know your ring size exactly before you buy. You should have a tape measure handy so you can relate the size of bracelets, necklaces and earrings to your wrists, neck and ears. Online jewelry retailers notoriously make their pictures extra large so the pieces seem bigger than they are. With a reference to your tape measure, you'll be able to tell exactly what size you are getting.